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“It’s not enough that you just have a website. You must have a professional-looking site if you want to be taken seriously. Since many consumers now search for information online prior to making a purchase at a brick-and-mortar store, your site may be the first chance you have at making a good impression on a potential buyer. If your site looks like it was designed by a barrel of color blind monkeys, your chance at making a good first impression will be lost,” says Tim W. Knox, the founder, president and CEO of four successful technology companies

It Depends... Do You Need Customers?